Introduction to Social Marketing

An introduction to the basic principles of the approach, online tools and resources used for Social Marketing.

What will participants learn?

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Who is it for?

This course is suitable for any practitioner working in the behaviour change field, such as staff involved in developing campaigns and interventions that aim to encourage target audiences to e.g.: engage in healthier lifestyle choices (e.g. increased physical activity); uptake of health-related screening programmes; develop positive environmental behaviours (e.g. recycling); or engage in sustainable transport behaviours (e.g. walking and cycling).

What does the course include?

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1

YEAR-END TRAINING OFFER: BOOK 3, GET 1 FREE

If you book before 31st March 2025 we're offering a behaviour change training package or any s of our courses plus another FRee tor 1995

Delivered online and including a full evaluation package, these courses will be:

  • Tailored to vour participants' needs

  • Expert-led and results-driven

  • A good investment of remaining budget

Why choose our training?

To maximise training value and impact we offer:

  • Content tailored to participant needs
  • Evidence-based approaches like Making
  • Interactive learnino. includino simulations
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Icie Okuneva
Leonie Boyer PhD
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Donny Waelchi
Prof. Edythe O'Kon
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Samson Mueller
Prof. Alicia Pfeffer DDS